If you are like most internet entrepreneurs, you must know how difficult it is to choose among the many email marketing programs. If you are like some of us, you’ve probably wasted a lot of time and money paying for “wonder tools” that were supposed to help you out with your bulk email marketing campaigns. Whether you are a web-based email marketing guru or an internet newbie, there are several things you must consider before you choose the best service. These are:
Email Deliverability: Avoid the spam folder
I am sure it took you a lot of time to build your email list (unless of course you had a lot of money to pay for the email addresses). This is one of your greatest assets and every one of your contacts has the potential to be your client and earn you some good money. Assume that are hoping that 5% of your contacts will turn into customers, and the email marketing program guarantees that only 90% of the emails are likely to be delivered, how effective will your campaign be? With increased surveillance from web-based email services like yahoo, it is important that your email marketing program guarantees at least 99% deliverability. A company such as Aweber promises 99.33% deliverability, because it has grown over a long time and that it has made it a favorite among serious internet marketers.
Risk: Is it a No-Risk email marketing program?
With many email marketing programs and software struggling for your attention, it is a little risky to have a program that doesn’t allow you to at least try out the service. Other respected email marketing companies which are confident of their services may choose to give you a 30 day period within which if you are not satisfied with the services, you can cancel the subscription and receive the full refund.
Email Marketing Tools: What web analytics tools do they have?
To ensure that your campaigns are effective, you need to practice targeted email marketing. A good email marketing program should help you to track who opens and clicks on your links with accurate, easy-to-read reports that show you what works and what doesn’t. From this, you can easily segment subscribers and email those who clicked or opened messages to increase conversion. Aweber’s tools are among the most advanced as they help you to:
• Track who opens your email messages and who doesn’t.
• Track who clicks your links and who doesn’t.
• See sales revenue generated by subscribers.
• Track website clicks using your own domain name, without ugly click tracking links.
• Segment and follow up with subscribers based on their click, open, and sales activity.
• Split test messages and forms to see what works and what doesn’t.
• See which ad campaigns or signup forms bring you the most subscribers
Cost
This is the most difficult this for an internet marketer to make out. Many email marketing managers find it difficult to choose between pay-as-you-go and constant email marketing programs. However, the decision should be that difficult, if you aim to grow over time and build a solid email marketing foundation, the constant fee options that offer unlimited emails are obviously the best.
Email Newsletters: Any help?
Many marketers have realized that sending out newsletters is a great advertising tool. However, the greatest problem comes when one is trying to design a good template with no HTML skills. A good service provider should provide you with a batch of unique HTML templates for your use.
Which way?
Every dollar counts and every one of it needs to be directed at the right place. Of all the email marketing programs, Aweber’s is among the most known, and rightly so. With over 11+ years in the market, it obviously has developed great tools that will no doubt make email your email marketing efforts pay off.
